Definition Brand Extension

A company which is already branded in the market with a pre defined image will make use of the same brand name to market a different product category.

Definition of school announcement. The category extension refers to a situation when the parent brand is employed to make an entry into a different product category. Brand extension also called brand stretching is a marketing strategy where the company makes use of its existing established brand name for a new product or a new product category. This new product or product category called a spin off substantially different yet logically related to the well known original product.

The net worth and long term sustainability just from the renowned name. The new product is called a spin off. Brand extension works when the original and new products share a common.

Definition of brand extension. A renownedsuccessful brand helps an organization to launch products in new categories more easily. For example kelloggs has extended its special k cereal brand into a full line of cereals plus lines of crackers fruit crisps snack and nutrition bars breakfast shakes protein waters and other health and.

So what is important is what ice cream bar customers know of and think of snickers. This new category to which the brand is extended can be related or unrelated to the existing product categories. Brand extension is defined as.

The brand that gives rise to a new product under its name is called the parent brand. Brand extension is the use of an established brand name in new product categories. Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category.

The brand extension is the marketing strategy wherein a new product is launched under the existing brand namethe category in which product is launched may be related or unrelated to the brands current category. Our study of snickers revealed that ice cream bars do not necessarily sell to the same people who buy snickers candy bars. Brand extension is a strategy used in marketing.

A brand extension extends a current brand name to new or modified products in a new categoryit refers to a companys use of an established brand to introduce a new product. Brand extension is the introduction of a new product that relies on the name and reputation of an established product. By definition a brand extension is a product in a different category from the parent brand.

The use of a brand name established in one product class to enter another product class.